Side Effect of Your Brain

Posted by Michael Dolan on March 19, 2016 in Uncategorized |

Regulators can rule the words in televised drug commercial but not the message. The combination of words, image, pace, and framing can often overcome viewer doubt.   The FDA requires drug companies to state certain warnings about their products so people can make informed decisions. But there is a way to circumvent your safeguards, according […]

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Block That Cliché!

Posted by Michael Dolan on October 24, 2013 in Uncategorized |

The cool phrase to use this season to show you are a trendy and knowledgeable TV football announcer is “outside shoulder.”  It’s about where to hit the receiver with a pass.  Just listen, the announcers are all over it. Last year, it was “edge,” referring to running around the line. The year before, it was […]

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