Look: “low information voter.” Not bad. Seems a fair and objective description.
The phrase has recently been turning on the usual talk shows. It no doubt has its roots to about the 1980s when sensitivity reached middle management at newspapers. Instead of constantly censuring their readers for not following city hall like obsessives, editors began to realize their job existed only within the context of readers who didn’t always follow the news. They were raising kids or companies or otherwise engaged in life.
Uninformed and distracted were words some used to describe such readers. A little negative and opinionated.
Low information voter, however, seems plainly objective, measurable even.