A major national grocery chain is offering us a special treat, “Artisan Boston Cream Cakes.” Associated with the city that produced three presidents, provides us a major university and is generally equated with class, these cakes must be more than just the next conglomeration of sugar passed off as nutrition.
But wait, there’s more!
They are “Artisan.” As the word implies, they are made by individual crafts-people who painstakingly work on each individual item to artistic perfection.
Artisan seems to be catching on all over the place. It started with wine and fancy little produce items and has moved on. Its commercial magic is now applied to junk food.
A Trends search on Google doesn’t really back up this observation as far as the net goes. Artisan seems steady. But it looks like the word may be taking a bite out of “gourmet,” who use is dropping, with regular popularity spiking during the Holiday Season (less each year). News people (bottom lines) seem to be lagging behind popular interest (top lines).
Good news, I suppose, the nation’s hucksters are moving away from a word associated with effete culinary desire and leaning toward rugged American individual crafts.