Regulators can rule the words in televised drug commercial but not the message. The combination of words, image, pace, and framing can often overcome viewer doubt.
The FDA requires drug companies to state certain warnings about their products so people can make informed decisions. But there is a way to circumvent your safeguards, according to Bruce E. Levine on Alternet.
“A major technique used to weaken the impact of the warning section is for it to be reported by an off-screen voice.” Levine reports “In contrast, we routinely see a person having life-changing improvement after taking the drug, and seeing that person’s transformation creates a mental billboard.”
Found out the details here: http://www.alternet.org/drugs/why-tv-drug-ads-work-despite-disclosing-terrifying-side-effects