Disdain is the usual tone of political commentators reporting on the latest analysis of Presidential contender Donald Trump’s language.
He typically uses small words in short sentences.
When I teach my college writing classes, I call that style “effective.”
Guess what? The world is not waiting on your every word. You need to get to the point quickly. Trump either knows that and practices the skill or — more likely — he does it naturally. His bombastic style gets him attention so with that positive feedback, he has been honing his short blocky style for years.
Here’s what the website Politico says: “It’s obvious that Trump’s verbal deficit, as grating as it may be on the ears of the educated class, has not caused him much political pain. The media has noted the opposite: Trump’s overreliance on sports and war metaphors in his public utterances, his reductionist, one-dimensional policy prescriptions—including nuanced geopolitical arguments such as get tough with China and Mexico, which are killing us!—inspire trust in many rather than distrust.”
The measurement is widely misunderstood, but Trump’s Reading Ease score is 3rd or 4th grade. That’s the way to reach a mass audience. You want people to understand you on the first pass — not have to outline and take notes.