Don’t Expect “Think Data” to Disappear Anytime Soon

Posted by Michael Dolan on July 12, 2014 in Uncategorized |

Business jargon — no matter how ridiculed — always seems to survive.  Here’s some new buzzwords:

Think Data (more than the facts)

Digital Mesh (online service expanding to more

Surge Pricing (you can guess).

“The sad truth is that when most people hear someone using abstract language, they’re more likely to respect that person.”  This from Journal of Personality and Social Psychology.


People remain impressed with big abstract words.  Here’s a report from Inc.  Magazine: http://www.inc.com/jill-krasny/want-more-power-use-corporate-jargon.html


For a list of business jargon to avoid (or use obsessively), look here: http://www.inc.com/ss/stop-using-this-business-jargon

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