Business jargon — no matter how ridiculed — always seems to survive. Here’s some new buzzwords:
Think Data (more than the facts)
Digital Mesh (online service expanding to more
Surge Pricing (you can guess).
“The sad truth is that when most people hear someone using abstract language, they’re more likely to respect that person.” This from Journal of Personality and Social Psychology.
People remain impressed with big abstract words. Here’s a report from Inc. Magazine: http://www.inc.com/jill-krasny/want-more-power-use-corporate-jargon.html
For a list of business jargon to avoid (or use obsessively), look here: http://www.inc.com/ss/stop-using-this-business-jargon