The cool phrase to use this season to show you are a trendy and knowledgeable TV football announcer is “outside shoulder.” It’s about where to hit the receiver with a pass. Just listen, the announcers are all over it.
Last year, it was “edge,” referring to running around the line.
The year before, it was “in space,” meaning not standing by defensemen.
I don’t know why, but for some reason announcers run in packs on these phrases. I can’t wait until next season.
Here’s a helpful run down of many football clichés: http://www.huffingtonpost.com/quora/what-are-some-examples-of_b_4149561.html?utm_hp_ref=comedy&ir=Comedy
(Left out, however, is the all purpose phrase: “It’s all about the match ups.”)