Now that we have rejected the Woodstock generation’s emphasis on peace-love-and-harmony and returned to a gray flannel consumer-oriented 1950s orientation, it’s useful to look closely at the latest mechanism for sucking cash from our pockets.
We bask in the glow of department stores lauding us as a “smart shopper.” We accept as normal “news” stations pumping up Black Friday, a term we all know.
We wear branded clothing to show off our individuality.
Trying to rouse us from this “consumer” slumber is John Carroll, mass communication professor at Boston University and former radio and TV commentator.
“Once upon a time, there was a bright line between advertising and editorial content/entertainment,” Carroll tells us on his interesting and informative blog.
“As in, here’s where the news content stops and the advertising starts; or here’s where the entertainment programming stops and the advertising starts.
“Marketers and news organizations are now doing their best to redefine advertising as “just like editorial content,” as one Forbes Media executive explained.
“Start with news media distributing brand-produced videos cheek-by-jowl with news videos.”
Branded journalism is bad enough. Now we have “branded content.”
I’ll let Carroll explain it to you at Sneak Adtack: http://sneakadtack.com/